Elements and Performance Criteria
- Review analysis of market trends and participation patterns.
- Access analysis outcomes on participation levels and patterns for the relevant sport, fitness and recreation service.
- Identify priority market segments to expand participation.
- Review recommendations for expansion opportunities in consultation with appropriate personnel.
- Select recommendations for implementation.
- Review current education strategies to expand participation.
- Identify appropriate sport, fitness and recreation education providers.
- Analyse the impact of current education initiatives relevant to the specific sport, fitness and recreation service in consultation with education providers.
- Evaluate strategies and methods used for education and identify areas that need to be modified according to identified characteristics of market segments.
- Record outcomes of review.
- Implement education strategies to expand participation.
- Implement strategies to address issues and needs for prioritised market segments in consultation with education providers.
- Communicate strategies to potential participants and relevant personnel.
- Establish and monitor performance criteria for measuring impact of education strategies on participation patterns.
- Establish networks with education providers to leverage education opportunities.
- Monitor and manage participation trends.