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Elements and Performance Criteria

  1. Review analysis of market trends and participation patterns.
  2. Review current education strategies to expand participation.
  3. Implement education strategies to expand participation.
  4. Monitor and manage participation trends.

Required Skills

Required skills

language and literacy skills to

interpret relevant market information

analyse recommendations for expansion

establish performance criteria to measure increased participation

document review outcomes

communication skills to

discuss and respond to appropriate recommendations to expand participation

convey information about education strategies

liaise with appropriate personnel to establish networks with education providers

problemsolving skills to

evaluate recommendations for expansion in participation

review current education strategies

implement and monitor initiatives to expand participation in the relevant sport and recreation service

numeracy skills to measure changing participation rates and trends

Required knowledge

contemporary participation patterns and trends in the sport fitness and recreation industry and factors that impact on participation levels and patterns to enable market segments to be identified and analysed

dimensions and characteristics of sport fitness and recreation and its benefits for individuals and the community to enable understanding of client needs

organisational policies and procedures to enable the appropriate collection and use of market research information

strategies and methods used for sport fitness and recreation education for various market segments and characteristics to enable an increase in participation in sport and recreation services

key education providers in sport fitness and recreation

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

use organisation knowledge of key market segments and trends to implement monitor and review education initiatives that expand participation in the relevant sport fitness and recreation service according to organisation policies and procedures

analyse comparative importance of the variety of influences on participation levels and patterns for differing market segments and use observations and interpretations to respond to recommendations to expand participation

liaise with education providers to evaluate current initiatives and modify these where appropriate

Context of and specific resources for assessment

Assessment must ensure

development implementation and review of educational initiatives that reflect local requirements and are of sufficient breadth to demonstrate competency and consistency of performance

Assessment must also ensure access to

organisational data on participation levels and patterns and market segments in the sport fitness and recreation industry

an environment or facility with sport fitness and recreation services

organisational policies and procedures regarding the use of market research information

organisational marketing plans and objectives

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of implementing and reviewing education initiatives in consultation with appropriate personnel

oral and or written questioning to assess knowledge of key market segments in the sport fitness and recreation industry

portfolio containing evidence of review outcomes and modifications made to education initiatives

thirdparty reports from a supervisor detailing work performance

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SISXINDA Manage projects

SISXIND406A Manage projects.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Analysis outcomes may include:

participant attributes, including:

age

occupation and education

culture

family

values, beliefs and ethics

routines.

Sport and recreation service may include:

cultural pursuits

entertainment

informal, non-specific recreation

outdoor recreation

physical recreation

social recreation

sporting competitions

fitness activities

tourism and travel.

Market segments may include:

attitudes and values

culture

geography

education

lifestyle

employment status

socioeconomic factors.

Education opportunities may include:

education programs delivered by organisation

education programs delivered external to the organisation

partnership arrangements to deliver education programs.